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Primary Target Audience: teenagers & young adults (16-23 years old)

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Secondary Target Audience: young teenagers (under 15 years old)

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Primary Research

• Purpose: to examine the audience’s interests in music videos in the genre of Contemporary R&B and the theme of love
• Methodology: online survey through Google Forms
• Distribution Methods: direct messages, social media platforms (Facebook, Instagram)
• Objective: 30-40 responses (achieved)
• Duration: 20-27/09/2024
• Form Link: https://forms.gle/LbatrUD3M15EWnc87
• Response Database: https://docs.google.com/spreadsheets/d/1HXvKDeEieKwBnylf_gmmqBB4bMwrQ4qlxTys1UhVs0w/edit?usp=sharing

*My story on Instagram

I didn’t send my friends the link because I just kind of urge them to do it…

Results

Demographic

1. What is your gender?

69.7% of the respondents were females, quite a difference compared to the number of male respondents which accounted for 30.3%.

The result of this question has more to do with my social circle and the people I distributed the survey to (my friends are mostly girls). However, this will not affect my chosen target audience significantly as the MV targets both genders as well as non-binary audiences.

1. What is your age group?

81.8% of the responses came from people ranging from 16 to 19 years old, which means that they are teenagers, while 12.1% are people under 15 years old, which makes them young teenagers (secondary school students).

This would make the result more relevant, as the responses are people from the MV’s target audience groups: teenagers (16-19 years old) and younger teenagers (under 15 years old).

It would have been more helpful if there were more responses from young adults (20-23 years old) as they are also my primary target audience group.

1. Do you enjoy listening to music?

100% of the respondents answered yes, which is a really good sign because it shows that I’ve reached the right audience groups for my MV’s target audience.